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Logz.io is a cloud observability platform for modern engineering teams. The Logz.io platform consists of four products—Log Management, Infrastructure Monitoring, Distributed Tracing, and Cloud SIEM — that work together to unify the jobs of monitoring, troubleshooting, and security. We empower engineers to deliver better software by offering the world's most popular open-source observability tools in a single, easy to use, and powerful tool purpose-built for monitoring distributed cloud environments.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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