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Loomly provides, in one collaborative platform, all you need to nurture and amplify Brand Success: manage your brand assets in Library, fuel your storytelling with Post Ideas, polish your content with Post Optimization Tips, control your brand messaging with Post Mockups & Approval Workflows, reach your audience with Native Scheduling, Post Targeting & Sponsoring, engage with your community through Interactions and measure your performance with Advanced Analytics.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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