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We make data science easy for go-to-market teams. The MadKudu platform empowers marketers to connect directly to the modern data stack to build and maintain predictive models without relying on engineers or learning to code. Marketing teams at InVision, Lucid, and more use MadKudu to drive more intelligent and data-driven scoring, segmentation, and personalization.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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