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Mailchimp is the world’s leading marketing automation platform for small to medium-sized business. As the backbone for customer relationships, they provide sophisticated tools anyone can use to grow their business and be successful. Mailchimp is used to send marketing emails and automated messages, create targeted campaigns, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from community organizations to Fortune 100 companies - trust Mailchimp to connect the right people with the right message, at the right time. Founded in 2001 and headquartered in Atlanta, GA, Mailchimp has 700+ employees and is privately held.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Mailchimp
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