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MarketMuse

MarketMuse

http://www.marketmuse.com
Product-led
Sales-led
Founded
United States

,

2013
Industry
internet
Employees
38
Community Building

Video Content

Community

Podcast

Newsletter

What is

MarketMuse

?

MarketMuse uses AI to accelerate content planning, creation and optimization.The MarketMuse platform identifies content quality issues on your site and builds blueprints that show you exactly how to write to cover a topic comprehensively.Publishers, content creators and e-commerce managers use MarketMuse to realize 5X+ improvements in search performance.

MarketMuse

workflows

Marketing

Marketing fuels PLG engine with MQLs to attract initial users into viral loops.

MQL activities are:

Free Trial

Offer Demo

Download/Install

Open source

Option to buy

Sales

Sales gets PLG signals to engage with promising product-qualified leads.

They still reach out to marketing-qualified leads as well, to attract initial users.

Customer Success

CS teams receive playbook tasks to onboard new users that get stuck on certain features.

They also act on incoming PLG churn risk signals and try to revive declining paying customers.

The journy.io cases

How

MarketMuse

could have used journy.io

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