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Bringing the world's ideas to life. Started as a side-project in 2013, we're now home to nearly 2 million individuals and teams around the world who use Marvel to make ideas a reality.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Marvel
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