,
Video Content
Community
Podcast
Newsletter
Measurabl is the world’s most widely adopted ESG (environmental, social, governance) data management solution for commercial real estate. Customers use Measurabl to measure, manage, and report ESG data on more than 11 billion square feet of commercial real estate across 80 countries. Measurabl helps companies measure, manage and disclose ESG performance, assess exposure to physical climate risk, and act on decarbonization and sustainable finance opportunities. Learn more at measurabl.com.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
Measurabl
could have used journy.io
Create your free account and start driving a product-led growth strategy with the tools you're already using.
