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Mobilize helps professional networks maximize member engagement, with a unique combination of community social space, CRM, and manager outreach tools. The company's modern community solution is purpose-built for engaging members in an information-saturated era. Unlike traditional one-size-fits-all community providers that confuse, overwhelm, and annoy members, their solution combines community social space, outreach tools, member directory, and CRM in a unique way that amplifies engagement by making members feel seen, heard and valued. Mobilize was founded in 2014 and is headquartered in San Francisco, California, United States.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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