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Moesif helps forward-thinking B2B companies like Radar, Tomorrow.io, UPS, and Deloitte understand their customer API usage and deliver great API products. Moesif is a Series A startup backed by Craft Ventures, Merus Capital, Heavybit, Fresco Capital, and other great investors.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
How
MoesiF
could have used journy.io
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