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NationBuilder offers everyone the technology and community infrastructure to lead people to greatness.Used and trusted by over 9,000 customers in 112 countries, our flagship software platform empowers you to tackle your website content, email communications, social insights, and people management all in one place — replacing multiple platforms with one scalable system. Our products and services include accessible solutions for nonprofits, advocacy groups, businesses, and political campaigns of all sizes as well as infrastructure options for networks and large-scale organizations.In addition to best-in-class software for leaders, NationBuilder offers digital tools (like RunForOffice.org) and live programming to lower the barriers to leadership, including community-building and educational events in a growing number of cities around the world.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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