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Neo4j provides a graph database platform that enables organizations to unlock the business value of connections. It gives developers and data scientists the tools to quickly build today’s intelligent applications and machine learning workflows. The p[latform is available as a fully managed cloud service or self-hosted. The company was founded in 2007 and is headquartered in San Mateo, California.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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