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Chameleon is a platform for better user onboarding. It's built to give designers, product managers, marketers, and customer success managers greater control over their product's user experience. With Chameleon, teams can quickly build, test, and deploy in-product tours using a WYSIWYG editor. It is simple to implement on any website or webapp (a few lines of code) and automatically collects analytics to enable a data-driven approach to improving user onboarding.
Marketing fuels PLG engine with MQLs to attract initial users into viral loops.
Sales gets PLG signals to engage with promising product-qualified leads.
They still reach out to marketing-qualified leads as well, to attract initial users.
CS teams receive playbook tasks to onboard new users that get stuck on certain features.
They also act on incoming PLG churn risk signals and try to revive declining paying customers.
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