< All Blog Posts
Industrie: B2B cloud platform
350+ Customers and Resellers
Teams using journy.io:
* All (Health, Stages, Segments, signals)
* Marketing (Leadgen Scoring, Lead Personas)
* Sales (Buying Signals)
* Customer Success (Feature Adoption Scores)
Filiatly is Madrid-based leading affiliation marketplace, where professional content creators, affiliate partners and influencers can meet and do business.
Jorge Urios is founder and CEO of Filiatly: “We started looking at conversion fairly early on and saw that we got lots of conversions that never activated. Simply because we didn't yet value our channels and campaigns in terms of bottom-line subscribers. journy.io brought change in that.”
"Our goal was and remain clear. We want to optimize marketing spending in terms of real return." Urios goes on to explain. "We need to understand how ideal stakeholders navigate throughout our app, and monitor key feature adoption. We want to understand the relationship between marketing attribution and segments of customers behaving in a certain way. If we know that, we know where to invest our marketing dollars."
journy.io provides us the necessary insights to finetune our marketing spending towards maximizing conversions.
journy.io first analysed real leads and buying customers, so to find out which marketing, sales and CS elements contributed to successful journeys. Based on that data, segment rules and signals were created that could be send to Salesforce, to indicate how real leads were, or how likely they were to buy.
"Our marketing people had no problem to adapt conversion campaigns to the new journy insights, quickly seeing improvement on ROI." Urios concludes.
Today, Filiatly employees see journy.io as their ultimate customer source-of-truth. Everything there is to know about the lead, the customer, or the group of likewise contacts, you'll find in journy.io.
With the introduction of journy.io, workflows and efficiency have drastically improved, as have bottom-line business results. Marketers, sales and customer success teams now have better customer insights and intelligence at hand, that helps them create more-personal experiences that their customers love. They achieve their KPIs and goals way faster; some with about half the effort previously needed. Also human errors are quickly detected by which no important lead or customer interaction goes unnoticed.
Or as Jorge Urios summarises: “journy.io is the magic that makes our campaigns so much more personal...and successful!".
Changing the way you do business, case by case.
Detect which signups are most likely to buy. Sell more with less effort.
Automatically surface product qualified leads.
Prioritize PQLs call lists and engage with quick actions.
Add tasks and full PQL context to existing CRM and other engagement tools.
Automated sales playbooks and collaborative inbox.
Onboard. Monitor. Get expansion signals. Reduce churn, proactively.
Automatically detect churn & expansion candidates.
Accelerate onboarding and product adoption.
Align activities around 360° customer view, with health and onboarding scores.
Automated CS playbooks and collaborative inbox.
Build revenue workflows, based on how people use your product.
Use machine learning to uncover new sales opps.
Add slow accounts to nurturing campaigns.
Optimize engagement playbooks for maximum conversion.
Leverage any data without needing engineering.
See which impact your product features have on revenue, expansion and churn.
Analyse feature importance, usage and impact.
Build key product metrics without SQL, nor coding.
Easily create customer segments based on any product interaction.
Comply to GDPR and CCPA.
Create your free account and start driving a product-led growth strategy with the tools you're already using.
