Stop Losing Revenue - Help Your Sales Teams Identify and Close More PQLs with Journy.io

Empower Your Sales Team Identify and Close More PQLs with Journy.io

Sales teams in product-led growth (PLG) companies struggle to effectively qualify, prioritize, and convert leads due to a lack of visibility into user behavior and product engagement. Traditional lead scoring methods fail to capture true buying intent, resulting in wasted time on low-intent prospects, slow and generic outreach, and missed upsell opportunities. Additionally, poor alignment between sales and customer success leads to ineffective onboarding and increased churn risk.

Without real-time product usage insights, sales teams operate reactively, leading to longer sales cycles, lower conversion rates, and missed revenue opportunities from expansion.

1. Poor Lead Qualification (MQLs ≠ SQLs)

• Traditional lead scoring methods (e.g., based on firmographics or marketing touchpoints) often fail to predict true buying intent.
• Journy leverages product-led scoring, analyzing in-app behavior and user engagement to identify Product-Qualified Leads (PQLs).
• Sales teams can focus on leads that have demonstrated real product adoption, rather than wasting time on low-intent prospects.

2. No Visibility into Product Engagement

• Sales teams often lack real-time data on how leads interact with the product, making it difficult to tailor outreach.
• Journy provides individual and account-level usage analytics, helping sales teams understand which features prospects use, how often, and where they get stuck
• This allows for hyper-personalized sales conversations, increasing the chances of closing a deal.

3. Weak Expansion & Upsell Opportunities

• In PLG companies, expansion revenue is critical, but identifying when and which customers are ready to upgrade is a challenge.
• Journy monitors user behavior to identify upsell triggers—for example, when a customer consistently hits usage limits or explores premium features.
• This helps sales teams proactively reach out before a competitor does.

4. Slow and Generic Outreach

• Without knowing a lead’s true intent or pain points, sales teams rely on generic, spray-and-pray outreach.
• With Journy, sales reps receive real-time alerts via email, Slack or directly in CRM when a lead takes a high-intent action (e.g., invites teammates, integrates another tool).
• This enables timely and relevant outreach, improving response rates and accelerating the sales cycle.

5. Misalignment Between Sales & Customer Success

• Many Sales teams struggle to handoff customers effectively to customer success (CS) after a deal closes.
• Journy enables seamless sharing of customer behavior data between Sales and CS, ensuring that the onboarding and retention teams have context on why a customer bought.
• This results in better onboarding, fewer churn risks, and stronger customer relationships.

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How Journy Helps Sales Teams

Journy empowers Sales teams by providing real-time product usage insights and behavioral intelligence to improve lead qualification, outreach timing, and deal conversion. Let's deep dive into this:

1. Identifies Product-Qualified Leads (PQLs)

• Traditional MQLs (marketing-qualified leads) don’t always reflect true buying intent.
• Journy scores leads based on in-app behavior (e.g., feature adoption, session frequency, team collaboration).
• Sales reps can prioritize leads that have demonstrated real engagement and readiness to buy, not just those who filled out a form.

2. Enables Data-Driven, Personalized Outreach

• Sales teams often lack context on how a prospect is using the product.
• Journy provides real-time insights into user activity, such as:
  • Which features they use most
  • Where they drop off
  • When they reach key milestones
• This allows reps to tailor their messaging to specific pain points or trigger outreach at the perfect moment (e.g., when a user invites a team member or integrates another tool).

3. Accelerates Sales Cycles

• Instead of waiting for marketing handoffs, sales teams get instant alerts when a lead reaches a critical usage threshold.
• Journy integrates with CRM and sales engagement tools, automating follow-ups when users show buying signals.
• Reps can engage leads while they are most active, increasing response rates and shortening the time to close.

4. Surfaces Expansion & Upsell Opportunities

• In PLG businesses, expansion revenue is key—but knowing when to pitch an upsell is difficult.
• Journy detects upsell triggers, such as:
  • Users consistently hitting usage limits
  • Exploring premium features
  • Increased team adoption
• This enables Sales teams to reach out proactively before a competitor does.

5. Improves Sales & Customer Success Alignment

• Poor handoff from Sales to Customer Success often leads to drop-offs in onboarding.
• Journy ensures CS teams receive full user engagement data, so they can proactively assist in onboarding and prevent churn.
• This results in better customer retention and long-term revenue growth.

Comparison Table

Key Benefits for Sales Teams:

✔ Higher conversion rates – Focus on leads who are ready to buy.
✔ Shorter sales cycles – Engage leads at the right moment.
✔ More expansion revenue – Identify and act on upsell opportunities.
✔ Better customer handoffs – Ensure a seamless transition from sales to CS.

Impact on Jobs to Be Done (JTBD)

• Increased Quota Attainment – Sales teams prioritize high-intent users based on real product data.
• Increased Conversions – Personalized outreach based on actual user behavior improves engagement.
• Improved Pipeline Velocity – Identify and unblock stalled deals with behavioral signals.
• Shorter Sales Cycles – Engage with prospects at the moment of highest intent.
• Increased Upsells & ACV – Use customer data to identify expansion opportunities and optimize pricing.

‍Why Sales Teams Should Use Journy and Why Use it Now?

In today’s PLG-driven sales environment, waiting to adopt product usage intelligence means losing deals to competitors who engage leads at the right time with the right insights. Here’s why NOW is the time to integrate  into your sales motion:

1. You’re Wasting Time on the Wrong Leads

• Traditional lead scoring methods don’t reflect true buying intent.
• If your sales team is chasing leads who aren’t ready to convert, you’re burning time and missing revenue.
• Journy identifies the right prospects (PQLs) based on real product engagement, so your reps focus on users who are actually interested.

❓Why Now? Every day spent on low-quality leads is a lost opportunity to close high-intent buyers.

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2. Your Competitors Are Already Using PLG Sales Tools

• Companies that leverage product usage data are closing deals faster and increasing ACV by selling at the perfect moment.
• If you’re still relying on traditional outbound playbooks, you’re already behind.
• Journy helps you catch up and outperform competitors who are already tracking PQLs.

❓Why Now? The longer you wait, the bigger the gap between you and competitors who have real-time user insights.

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3. You’re Losing Expansion Revenue Without Knowing It

• Are customers hitting usage limits and exploring premium features but not upgrading?
• Without , your team isn’t seeing these signals, leading to missed upsell opportunities.
• The longer you wait, the more revenue slips through the cracks.

❓Why Now? Every missed upsell moment is lost revenue you won’t get back.

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4. Sales Cycles Are Getting Longer –  Journy Shortens Them

• Buyers expect immediate, personalized interactions—not cold, generic sales emails.
• Journy triggers real-time alerts when leads take high-intent actions (e.g., inviting teammates, integrating a new tool).
• This reduces the time from sign-up to sales conversation, closing deals faster.

❓Why Now? A slow sales cycle means lower revenue per quarter—why wait to fix that?

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5. Seamless Integration With Your Existing Sales Stack

• Journy integrates with CRMs (HubSpot, Salesforce) and sales engagement tools.
• No complex setup—get actionable insights instantly.
• Start seeing results without disrupting your current sales process.

What you can do today?

Start using  today without changing your entire workflow.

Every day without is lost revenue.

Ready to fix that?