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Modern companies build data pipelines to collect, unify and enrich customer data so they can analyse and discover trends, and foremost act on certain customer behaviour. This use to be only possible for large enterprises hiring expensive data engineers. Times have changed.
Download the ebook and see how a customer data platform easily connects to your existing ecosystem apps to provide 360 views of each user and account, as well as trigger targeted actions on well-defined behaviour. All set by ordinary business people.
Every few years, a new category is created in the software industry and when that happens, a whole lot of companies try to ride the wave. Read more...
A Customer Data Platform enables companies to collect and collate customer data from different sources; clean, enrich and organise that data; and finally send that data to different destinations. Read more...
A CDP should empower all teams benefitting from enriched customer data. For that to happen, data must be accurate, accessible, and easy to act upon. Read more...
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