journy.io | What's a Customer Data Platform

Series 101 — What’s a Customer Data Platform and why you need it

Table of Content

Trendy, hot or more?
Every few years, a new category is created in the software industry and when that happens, a whole lot of companies try to ride the wave.Read more...

What exactly is a CDP?
‍A Customer Data Platform enables companies to collect and collate customer data from different sources; clean, enrich and organise that data; and finally send that data to different destinations. Read more...

Working with customer data
‍A CDP should empower all teams benefitting from enriched customer data. For that to happen, data must be accurate, accessible, and easy to act upon.Read more...

Max Klein

co-founder

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Since using journy.io to drive our product-led growth strategy, we've seen a 2x customer acquisition at about half the churn. That's what happens when data, signals and playbooks replace guessing and manual work.

 Watch the full interview

Built for B2B & B2C SaaS, simultaneously

Changing the way you do business, case by case.

Sales

Increased Quota Attainment, Increased Conversions, Improved Pipeline Velocity, Shorter Sales Cycles, Increased Upsells, Increased ACV

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Analyse feature importance, usage and impact.

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Build key product metrics without SQL, nor coding.

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Easily create customer segments based on any product interaction.

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Comply to GDPR and CCPA.

Success

Improved Retention, Reduced Churn, Improved CSAT Score, Improved NPS. Improved Health Score, Improved CLV

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Analyse feature importance, usage and impact.

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Build key product metrics without SQL, nor coding.

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Easily create customer segments based on any product interaction.

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Comply to GDPR and CCPA.

Growth

Improved Targeting, Improved Lead Velocity, Improved Conversion, Increased Signups. Increased Marketing, Sourced Revenue

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Analyse feature importance, usage and impact.

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Build key product metrics without SQL, nor coding.

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Easily create customer segments based on any product interaction.

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Comply to GDPR and CCPA.

Product

Improved Product Adoption, Optimised DAU/WAU/MAU, Improved Time to Value, Increased # of PQLs & PQAs, Increased Virality

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Analyse feature importance, usage and impact.

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Build key product metrics without SQL, nor coding.

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Easily create customer segments based on any product interaction.

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Comply to GDPR and CCPA.

Build revenue playbooks based on how people use your product

Stop crunching CRM records and data sheets once a month, to find risks and opportunities. Organise your workflows around real-time PQL signals, playbook actions, and customer data from across your stack.

 Work in the tools you already know and use
 Give easy access to product data
 PQL intelligence and actions, the moment it happens
 All point'n'click, no SQL or coding needed

Check out our use cases 

Detect which leads are hot. Sell more with less effort.

Stop wasting time on unqualified leads. Look out for promising product qualified leads that trigger specific buying signals, and make more meaningful calls, knowing which features they're interested in.

 Get prioritized call lists, sorted by likelihood-to-buy
 See unified view of each account and their users
 Get cases with follow up tasks in your team inbox
 Get tasks and product data in your existing CRM

Check out our use cases 

Easily test new PLG strategies and improve conversions

Try out new PQL conditions, assign different engagement variations, and monitor how conversions progress over time.

 See which features are most frequently used
 Quickly test new PQL conditions and actions
 Prove which engagement playbooks work best
 All point and click, no code required

Check out our use cases 

Onboard. Monitor product usage. Reduce churn, proactively.

Keep track of each individual user and account at scale, and get notified on expansion and cross-selling opportunities. Identify those who are at risk of churning, and pro-actively reach out to them.

 Get notified on churn risk and expansion opportunities
 Get cases with follow up tasks in your team inbox
 See all account and user activities in one place
 Collaborate with sales and marketing thru quick actions

Check out our use cases 

Convert more through hyper-personal automations

Target the right audience at the right time with the right message. Your existing automations get power-boosted with customer engagement metrics.

 Automatically add PQLs to engagement automations
 Get product usage data in your existing marketing tools
 Lower customer acquisition costs‍

Check out our use cases 