HubSpot

Is a full-featured marketing suite that includes a landing page builder, tools for email and SEO, a form builder for gating content, and a repository for managing leads generated from campaigns

Incorporates ad tracking component so you can track the ROI of Facebook, AdWords, and LinkedIn advertising

Tracks social media engagement with monitoring tool that can also schedule responses and outgoing social posts

Is usually integrated with another source of truth, like Salesforce, since HubSpot default contacts have different lifecycle stages than typical CRM setup (more geared towards marketing funnel.)

The journy.io cases

How journy.io boosts

HubSpot

in SaaS environments

Start onboarding cases when trial accounts get stuck

Get task-by-task onboarding cases in your inbox, tailored to ICP fit and product behaviour.

Start conversations, based on platform behaviour (B2B)

Trigger tailored product learning sequences to an account's users, based on account fit and behaviour.

Run conversion playbooks on most promising accounts and users

Discover the best PQAs/PQLs and automate outreach at the best possible time.

Run churn prevention playbooks on declining accounts

Pro-actively reach out to those accounts that drop usage and are struggling with essential features.

Get triggers for accounts with expansion potential

Take actions on those accounts that have utilised most of its acquired licenses.

Send engagement emails, based on platform behaviour (B2C)

Trigger tailored product adoption sequences, based on user type, customer fit and past behaviour.

Sync platform data, with PLG scores, signals and other intelligence

Push platform data, including Stages, Health, Scores, Segments and other PLG intelligence right into your apps.

Supported

HubSpot

actions in journy.io

Engage with your customer when your platform requires it.

Add task to HubSpot

Adds a task to a contact/company in HubSpot, optionally assigned to a specific user.

Add to HubSpot list

Adds a user/account to a HubSpot list.

Remove from HubSpot list

Removes a user/account from a HubSpot list.

The things you get done with

HubSpot

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Syncing prospects and leads into HubSpot means either integrating it with your existing source of truth, or uploading CSVs manually. Once you begin deploying HubSpot forms for your gated content, new leads coming into your system will be automatically captured in HubSpot. HubSpot’s schema centers on contacts, but with different lifecycle stages. If your source of truth is e.g. Salesforce, you’d map in leads, which become contacts in HubSpot in phase 0 or 1 of the lifecycle. HubSpots lifecycle includes subscriber, lead, MQL, SQL, Opp, and Customer Evangelist.

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HubSpot

x journy.io

Instead of uploading your lists or relying on lead forms as your only way of capturing contacts, journy.io keeps all of the customer data in your HubSpot instance up to date automatically. You can even include lifecycle stage as a user trait and journy.io will move contacts through lifecycle stages automatically. Using HubSpot with journy.io saves you time integrating different sources of truth into the system (since you can just turn on HubSpot from your journy.io dashboard with no code necessary) and keeps all customer data records synced and up-to-date across systems in real time.

Moreover, journy.io allows to automatically launch various engagement actions towards HubSpot, upon Product-led Growth signals being triggered.